Writing
Notes from building.
Observations, experiments, and lessons from entrepreneurship, AI, marketing, and figuring out how businesses grow.
EntrepreneurshipDraft
Why customer conversations matter more than perfect business plans
A founder's take on why talking to customers early beats polishing a plan nobody has tested.
1 Nov 2026 · 1 min read
AI & DiscoveryDraft
AI search vs traditional SEO: what is actually changing?
How AI assistants like ChatGPT and Perplexity change brand discovery, and what stays the same.
1 Nov 2026 · 1 min read
In the works
- What building a startup teaches you that nobody mentions
- Learning marketing as a technical founder
- Building a business in Dubai: lessons from the ground
- Why distribution is a startup's real challenge
- Founder-led sales: what I've learned from talking to customers